Carpooling apps marketing plan Essay Example | Topics and Well Written Essays - 500 words

Carpooling apps marketing plan - Essay Example The target market will be students as this is relevant for this course as these groups seeks to exploit cost minimization approach in their daily expenditure. Segmentation is equally exhibited by this app as various social classes share rides and donates differently with their comparatively average earners (Crawford, et al. 56). The positioning of this marketing plan is strategic and competitive since it works on the basis of cost saving to the commuters and offers a considerable discount on the overall recurrent expenditure on transport among the students. Consider strategic fit with host organization Carpooling apps is likely to gain much market coverage due to its integration of technology in the growing transport sector. With 511 and LYFT as the main products and San Francisco state university as the host organization, it is worth to note that the technological application by the firm is likely to be sustainable with its internal management structure. The external environment which can be attributed to the increasing adoption of technology by the young generation is a recipe to its sustainable operation performance in the market (Crawford, et al. 256).

Apple's marketing strategy in China Literature review

Apple's marketing strategy in China - Literature review Example The competitiveness of the global environment has been made possible by technological advances that have leveled the playing field for international businesses to penetrate cross-border markets (Friedman, 2007). Modern means of communication, which facilitates information gathering and business transactions, â€Å"allowing people around the world to compete, connect, and collaborate† (Cherunimal, 2010). Nor is the globalization trend limited to commerce and trade, such that â€Å"No institution, whether a business, a university or hospital, can hope to survive, let alone to succeed, unless it measures up to the standards set by the leaders in its field any place in the world† (Peter Drucker, 2007, p. 66). Several frameworks for international marketing planning have been conceptualized to capture its nature and scope, although the specific nuances of the process continues to evolve with the changing dynamics of globalization. Li and Li (2009) proposed an Internet-enabled , multi-agent-based hybrid framework, which was designed to address the three types of uncertainty conditions identified by Ashill and Jobber (2001), namely: state uncertainty, or the inability to forecast future events in the global marketing environment; effect uncertainty, which results from failure to understand the causes and effects of the changing environment; and response uncertainty, or the inability to predict how the market will respond to the changes. The framework is graphically portrayed in the following diagram: Figure 1: The Internet-enabled multi-agent-based hybrid intelligent support framework (Li & Li, 2009). The decision-making framework synthesizes the processes identified in earlier academic literature. Environmental scanning and monitoring involves the continuous observation of political, economic, social and technological events, and competitors’ moves (Jain, 1990). Strategic analysis assesses the strengths, weaknesses, opportunities and threats, evalu ates the principal criteria or factors which the firm must address. Management identifies the strategic intention, risk, synergy effects, and market attractiveness, and thereby defines the firm’s competitive advantage. Go versus no-go decision under uncertainty is a pass/fail test conditioned by fulfillment of the Go condition and failure of the No-go condition (Cohen, Rolph & Steffey, 1998). The decision-makers decide the course of action and possible alternatives to take, with cognizance of the state, effect, and response uncertainties. Entry mode selection under uncertainty is the choice of the manner in which the firm enters the target market, given the degree of risk and the level of market control (Chee & Harris, 1998). Finally, formulating marketing strategies is concerned with the means of achieving the defined marketing goals and objectives towards creating the competitive advantage defined for the firm. These processes will be more closely described in the following sections. In the hybrid model, the processes are carried out by multiple software agents, working in an Internet-enabled system through a suitable software architecture and underlying integration method (Li & Li, 2009). Table 1: International marketing envir

Technique Of Video Streaming Using Opnet Tools Computer Science Essay

Technique Of Video Streaming Using Opnet Tools Computer Science Essay With the popularization of mobile technique, many users obtain various multimedia services through heterogeneous internet. Among these services, video streaming application is most challenging. Because of time constraint and VARIABLE BITRATE (VBR) property of a video, the problem of streaming high quality video in insufficient external WAN bandwidth. To solve this problems we are reviewing different technique like OPTIMAL CACHE ALGORITHM, MOSES (mobile streaming for video surveillances) etc. To make the good quality video streaming, we have to work on some different parameters like latency, image quality, video fluidity and frame losses. The mobile technique is most popularized and brought a great revolution in this 21stcentury.There are some terms like mobile video surveillance,video streaming which helps to do the mobile technology more and more advanced. This paper is basically focus on how the video streaming done using OPNET tools. For this we refer to the broad class of emerging real-time video surveillance. In mobile video streaming all the issues related with video garbing, processing, interpretation and dispatching of multimedia data becomes more challenging due to the presence of mobile platforms either in the transmitting or receiving side, wirelessly interconnected. For video streaming Givaldi and Prati proposed a streaming system called MOSES (mobile streaming for video surveillance), that effectively implements the described general purpose architecture for mobile video surveillance. MOSES supports video streaming in different condition, aiming at low-latency transmission over limited bandwidth network. The video stream is provided with a sufficient quality to be correctly analyzed by both human-based and computer-based video surveillance layers. To this aim we propose a optimization of the streaming process with an adaptive control of the streaming parameters. In this paper we also discussed how OPNET can be applied in modern video streaming technique. Network simulation is a major part of this OPNET modeler. It is useful to create the network and for the video streaming process. Basic steps which are used for video streaming technique are following:- Video Compression Principles and practice of video coding Basics behind MPEG compression algorithms Current image video compression standards Video Communication Video Streaming I Video application contexts examples: DVD and Digital TV Challenges in video streaming over the Internet Techniques for overcoming these challenges Video Communication Video Streaming II Video over loss packet network and wireless links à ¢Ã¢â‚¬  Ã¢â‚¬â„¢Error-resilient video communications Today There are lots of streamed video techniques are available till now. JPEG :- It is a joint photographic experts group, which is basically a single frame image compression. It mainly consists of minimum implementation, which are required to support some specific applications. MPEG:-It is a moving picture experts group. This process will work under the direction of ISO (International Standard Organization). In this basically, the ISO do coding of moving pictures. H.261:-This is one of the best processes found in the field of video compression. This process was completed with the help of algorithm known as motion compression algorithm. The H.261 video technique is use for the communication channel. RELATED WORKS:- In this paper we are reviewing different algorithms which are proposed by some reacher fellows on video streaming technique. They proposed different algorithms to resolve the problems of video streaming. In this paper, we are reviewing the following algorithms which are already proposed in the video streaming field. Cut-off Cache (CC) Algorithm :- This algorithm was proposed by Zhang et al. This algorithm use to handle the video staging process. In cut-off cache algorithm, the frames which are available inside the given video are sequentially compare with given cut-off rate. Cut After Smoothing Algorithm:- This is the next version of CC algorithm which was also proposed by Zhang et al. In this he had given the information about the utilization of WIDE AREA NETWORK bandwidth. This is also used to handle the video staging in more effective way. Optimal Cache (OC) algorithm:- The Optimal cache (OC) algorithm, is basically proposed to compute the video caching with linear complexity (O(n) , where n is the number of frames). The concept behind the OC algorithm is same as the CC algorithm but the main advantage is we can also use the concept of WAN bandwidth. Cache Selected After Smoothing Algorithm (CSAS). In this algorithm the researcher integrates two video processors and then combine it with cache selected process. After some years Chang,Ho and Oyang gave some other contribution on this field.They just tried to propose some other algorithms which is helpful for video streaming of high bandwidth. Priority Selected Cache(PSC) algorithm:- PSC algorithm is the modified version of the optimal cache algorithm. In this we have to select the frame data which are having maximum number of high priority. In this we have to replace the low priority frame with the high priority frames. Review Analysis:- In this paper we are basically dealing with the OPNET modeler. The original OPNET simulation model for MPEG-2 streaming was developed in the year 2000 by Srinivas Kandala and Sachin Despande. Theoretical Concepts:- Any video if we will take for an experiment it basically contain certain frames and that frames are having particular size. The following three variables which helps us for video streaming. Scene Length Distribution :-A particular movie or video which we have to compress is having certain scene in it. We have to divide those scenes with particular length. That process is called scene length distribution. Frame Size Distribution :- We know that one particular scene will contain certain frames . Now the frame type or size is essential aspect of model. Each and every frame has certain size. Stream Structure:- When we divide the particular video in certain scene and frame length than we can see that each scene containing certain pictures thats called GOP( group of pictures).This is called the stream structure. Node Model Design:- Now in this paper we are theoretically defining how we can create a node model using OPNET which helpful for us in video streaming technique. There are certain processes in OPNET by the help of that we can create a video streamed model. In OPNET we have to use constant bitrates stream (CBR). When we use CBR, the process model in OPNET is very simple, just use the standard. Simple source module and set the frame size and frame interarrival time to the desired value. When a stream is used scenes with high entropy get more bandwidth resulting in a higher visual quality. Because different streams tend to have high entropy. A scene at different moments in time, a bitrates is divided very efficiently, when several streams are transmitted over a packet switched network. Hence, by the help of this process we can easily make an OPNET model which helps in video streaming. CONCLUSION:- The theoretical concepts of video streaming using OPNET modeler are explained in this paper. An OPNET model was used to program low level process modules. The packet segmentation support allows the model to be used over several underlying protocols. The simulation results shows that it is based on the high level characterized in the time domain, the behavior of streamed video using OPNET models and streamed video using different algorithm is similar. For video streaming we basically have to follow some steps like video compression, video streaming 1, video streaming 2 etc. Current image and video compression standards:- STANDARD APPLICATION BITRATE JPEG Continuous-tone still-image compression Variable H-261 Video telephony and teleconferencing over ISDN P * 64 kb/s MPEG-1 Video on digital storage media (CD-ROM) 1.5 Mb/s MPEG-2 Digital Television 2-20 Mb/s H.263 Video telephony over PSTN 33.6-? Mb/s MPEG-4 Object-based coding, synthetic content, interactivity Variable JPEG-2000 Improved still image compression Variable H.264/MPEG-4 AVC Improved video compression 10s 100s Kb/s After reviewing all the above algorithm which are proposed till today we can conclude that , all the algorithm are used for different purpose in video streaming technique. Like some algorithms are used only for normal streaming but Cache Selected After Smoothing Algorithm (CSAS) and Priority Selected Cache (PSC) algorithm are basically used for the video streaming which are having very good quality with less bandwidth and low latency. The upcoming techniques for video streaming process are peer-to-peer, internet technique, wireless video streaming technique.

Race and Political Power in the Pre-Civil War Period Essay -- Essays o

Race and Political Power in the Pre-Civil War Period How did race translate itself into political power during this period, and how did Blacks attempt to combat that power. Racism has been the most provocative topic in American history; it has seemed to transcend other struggles, and fester its way into almost every facet of American culture. It has grown like weeds in an unattended garden in to the ideology of America. Politicians use it as a tool for reelection, corporations use it as a way to exploit, and the media uses it as a way to control. But the underlying question is where did it come from, how did it translate itself into political power, and how and what did African Americans do to combat that power. Many of the answers to these questions lie in the pre civil war area also known as the antebellum period. During the early 17th century a powerful farmer by the name of Nathaniel Bacon tried to use African Americans to conquer surrounding tribes and take their lands for indentured servants who had served their time and wanted land. Bacon added blacks to his corps of whites only after he found out he had to fight William Berkley the colonial governor. Berkley thought that arming the Jamestown rubble was too dangerous to be allowed. After Bacons death the Virginia government reacted to the spectacle of interracial servant solidarity by slowly eliminating white servitude and expanding the then new institution of black chattel slavery. By doing this he could guarantee a permanent labor force and win the support of his constituents. Because of efforts like that of Governor Berkley, Virginia had become the primary site for the development of black slavery in the Americas. By the 1650s some of the indentured servants had earned their freedom. Because replacements, whether black or white, were in limited supply and more costly, the Virginia plantation owners considered the advantages of the perpetual servitude policy exercised by Caribbean landowners. Following the lead of Massachusetts and Connecticut, Virginia legalized slavery in 1661. In 1672 the king of England chartered the Royal African Company to bring the shiploads of slaves int o trading centers like Jamestown, Hampton, and Yorktown. Slavery spread quickly in the American colonies. At first the legal status of Africans in America was poorly defined, and some, like European indentured servants,... ...ed afterward may have reached 100. But the rebellion lasted less than two days and was easily suppressed by local residents. Like other slave uprisings in the United States, it caused enormous fear among the whites, but it did not seriously threaten the institution of slavery. Less organized resistance was both more widespread and more successful. This included silent sabotage, or foot-dragging, by slaves, who pretended to be sick, feigned difficulty understanding instructions, and "accidentally" misused tools and animals. It also included small-scale resistance by individuals who fought back physically, at times successfully, against what they regarded as unjust treatment. The most common form of resistance, however, was flight. About 1000 slaves per year escaped to the North during the pre-Civil War decades, most from the upper South. This represented only a small percentage of those who attempted to escape, however, since for every slave who made it to freedom, several more tried. Other fugitives remained within the South, heading for cities or swamps, or hiding out near their plantations for days or weeks before either returning voluntarily or being tracked down and captured.

Wikileaks Case Study

Case Facts: †¢WikiLeaks is an international, online, self-proclaimed not-for-profit organisation that publishes submissions of undisclosed and secret information, news leaks, and highly classified media from anonymous sources and whistleblowers. †¢The head of the online organisation, which was founded in 2006, is Australian born, Julian Assange. †¢Its purpose is to provide whistleblowers with a domain to publish their case to the public and preserve their identity (Lennon 2010). †¢Exposes various government and privately owned organisations. First major act of exposure was the publication of Republican vice-presidential candidate Sarah Palin's emails by WikiLeaks (DeFraia 2012). †¢Another act of exposure released on its website showed a US military helicopter firing at a group of enemy suspects, which were in fact Iraqi civilians including children (DeFraia 2012). †¢Since the release of this video, WikiLeaks has publicly aired millions of confidential pu blications (WikiLeaks 2012). †¢WikiLeaks publishes war logs from Iraq: 400,000 confidential US documents on the Iraq war from 2004 to 2009 (DeFraia 2012). Interpol put Julian Assange on most-wanted list. Suspected of rape. As a result, Paypal cuts off WikiLeaks from using its services, thus ceasing donations (DeFraia 2012). DECISION MAKER: A decision maker by definition is someone who administers a business (Farlex 2012). In the case of WikiLeaks, according to the definition, this would be Julian Assange as he is the head of the WikiLeaks organisation. Ultimately it is Assange’s decision to release classified information to the general public through his website. ETHICAL ISSUES AND ASSUMPTIONS:The assumption that can be made in this case is that Julian Assange was always aiming to smear the reputation of certain organisations and expose classified information. His WikiLeaks website provided him with the medium to do this as it allowed people wanting to expose classified information to do so as an anonymous source. The controversy surrounding the WikiLeaks case, and discussion by the general public, centres on whether it is ethical to release private and confidential information to society. This is the main issue that the organisations that are being exposed are arguing as it is damaging to their reputation.Another issue is that from the perspective of the organisations that are hiding this confidential information. Should they be ethically bound to release all information that may affect the general public to society? In reality, WikiLeaks is acting unethically by invading people’s privacy in order to expose them, and is it really to the benefit of society? However, they argue that what they do is public disclosure whistleblowing, and they argue that the public has a right to know what its government is doing (Cox 2010). ETHICAL DILEMMA: The ethical dilemma in this case is found to be: To release classified information to the general publicO R Not to release classified information to the general public These two dilemmas have undesirable outcomes for the decision maker and all parties concerned. Releasing the information to the general public will cause continued criticism of WikiLeaks plus create a backlash for the organisations involved. To not release classified information to the general public could see organisations continue to get away with unethical acts. UTILITARIANISM: There are numerous parties who are directly and indirectly affected by both considered actions. These groups are: †¢Julian Assange †¢General public Informants releasing information to WikiLeaks (Whistleblowers) †¢Targeted organisations †¢Employees of targeted companies/organisations †¢WikiLeaks employees From a utilitarian framework point of view all of the above mentioned stakeholders need to be analysed on how the ethical dilemma will affect each of them. There will be positive and negative consequences for each of the parties, be it in the long term or short term. To release classified information to the general public †¢Julian Assange oReceive ongoing criticism and scrutiny from affected parties – short/long term oContinued support from whistleblowers – long term General public oWill continue to be informed about unethical practices by certain companies and organisations – long term oIncreased scepticism of large organisations and governments – long term †¢Whistleblowers oContinued support of WikiLeaks as a medium for publication of classified information – long term oEasy and anonymous alternative to traditional whistleblowing – short term †¢Targeted organisations oLoss of reputation because of the revelation of unethical practices – short/long term oMistrust from the public in the organisation because of unethical practices – short/long term oLoss of productivity – short/long term Employees of targeted organisations oAffected through downturn of productivity, which may result in them being made redundant/sacked – short/long term †¢WikiLeaks employees oRetain employment – long term Not to release classified information to the general public †¢Julian Assange oNo information to release – long term oCease in funding – long term oTermination of WikiLeaks as an organisation †¢General public oWon’t be made aware of unethical practices – long term †¢Whistleblowers oLose the medium to anonymously expose organisations partaking in unethical acts – long term †¢Targeted organisations Confidential information remains classified – long term oMaintain positive productivity – long term oReputation remains intact – long term †¢Employees of targeted organisations oWill maintain employment – long term †¢WikiLeaks employees oWill lose their jobs – long term Recommendation: When applying the utili tarianism framework to the ethical dilemma, the greatest good for the greatest number applies. In this case, the greatest good for the greatest number would be for WikiLeaks to release the classified information to the general public as they are the greatest number.This decision would negatively affect the organisations that are being exposed as well as their employees. Even though employees at these firms may subsequently lose their jobs because of the exposure of confidential information, the general public will be the greater benefactor as they will be made aware of the immoral actions of these organisations and thus be more cautious when it comes to interacting with them. Therefore I recommend the release of information to the general public. KANTIANISM: From a Kantian view point, the decision maker is obligated to act in the best interests of the general public as they are the main stakeholders.From the ethical dilemma, which is either to release classified information to the g eneral public or not to release classified information to the general public, two maxims are developed. In this case they are: To always be honest with the general public Or To never be honest with the general public Applying the Categorical Imperative: To always be honest with the general public The above maxim passes the universalisable test, as every organisation must always be honest with the general public, as then organisations will always be trusted and maintain a high standard of integrity.The maxim, to always be honest with the general public, also passes the Respect for Persons test, as the decision maker is being honest to the public and fulfilling his duty by respecting them as people. This maxim also passes the autonomy of rational beings assessment as it is not restricting their right to freedom of information. This action passes all the Categorical Imperative criteria, thus the maxim is ethical. To never be honest with the general public Again, using the universalisab le test, the second maxim does not pass.If every organisation is dishonest then this will lead to distrust of organisations concerned by the general public. As for the respect for persons test, this maxim also fails. As honesty is a sign of respect, then being dishonest to the general public is not respecting them as human beings. The last Categorical Imperative, autonomy of rational beings, also fails because the intent of the decision maker is to supply honest information to the general public, which in this case he would not do. Overall, this maxim fails in all three Categorical Imperative criteria, thus the action in unethical. Recommendation:From a Kantianism point of view, a maxim must pass all three Categorical Imperative tests in order for it to be declared ethical. In this case, the second maxim failed to pass all three tests and therefore cannot be judged ethical. However, the first maxim, to be honest with the general public, passed all three criteria and therefore can be determined as an ethical course of action for the decision maker. With regard to the case, the recommendation would be for WikiLeaks and Julian Assange to release classified information to the general public. RIGHTS ANALYSIS: The below rights are concerned with this ethical dilemma:Julian Assange †¢The negative right to freedom of speech, which obligates others not to take this right away from him. †¢The negative right to autonomy, which obligates other people to abstain from taking this right away from him. Informants releasing information to WikiLeaks (Whistleblowers) †¢The negative right to freedom of speech, which obligates others not to take this right away. †¢The negative right to autonomy, which obligates other people to abstain from denying this right. Targeted organisations †¢The negative right to confidentiality, which obligates others to refrain from denying them this right. The negative right to make decisions from a business perspective, which obligates others to resist from taking this away from them. †¢The negative right to autonomy, which obligates other people to abstain from denying this right. General public †¢The positive right to freedom of information, which obligates others not to deny them of this right. Clash: Under the rights framework, there is a clash between Julian Assange’s right to freedom of speech and the targeted organisation’s right to confidentiality. Recommendation: Due to the clash, it must be determined which right overrides the other.The targeted organisation’s right to confidentiality is deemed to be more important in the scheme of the situation in relation to Assange’s right to freedom of speech by releasing the information. As the information that the organisations are keeping confidential is often very sensitive, Assange must respect this right of these organisations. Therefore, it is recommended that the decision maker (Assange) not release the informat ion under the rights framework. CONFUCIAN ETHICS: Using this ethical framework, the ethical dilemma must be analysed against the relevant Confucian virtues. Ren:This virtue relates to humaneness with the goal of benefiting a workplace, community, sub-group or any relevant stakeholders. In relation to the case, Julian Assange can be seen to be acting humanely by informing the community of the wrongdoings of the organisations concerned. Yi: This virtue relates to righteousness or justice and involves doing what is ethically just in a certain situation, particularly from a business sense. In relation to the case, Assange is acting as a moral character by considering what is best for the general public and in turn acting justly and rightly by releasing the classified information to the public.Xin: This virtue relates to integrity and faithfulness. In relation to the case, Assange is acting with integrity by exposing wrongdoings to the general public and thus acting in adherence to moral and ethical principles. He is also displaying faithfulness to WikiLeaks followers as he continues to release information even though he is under scrutiny from various areas of society. Recommendation: In examining the case study against the relevant Confucian virtues it can be recommended that it would be appropriate for Julian Assange to release the information to the general public.In following the golden rule, do not do to others what you would not like done to yourself, I would not like important information kept from me. Therefore Assange is acting in accordance with this framework by releasing the information. FINAL RECOMMENDATION: In summary, after analysing the ethical dilemma against the four ethical frameworks, it can be concluded that the morally just course of action for the decision maker, Julian Assange, would be to release classified information to the general public. All four frameworks produced the same outcome through their different processes.From the organisatio ns’ viewpoint, they would like to keep the publications as classified as possible, however it is impossible for them to prevent parties who are aware of the information informing WikiLeaks of the wrongdoings. The act of supplying information to WikiLeaks is becoming increasingly popular because of the anonymous factor and is becoming a more favoured way of whistleblowing as there are no repercussions. A mitigation strategy for this case is not exactly clear cut. It’s hard for WikiLeaks to find an effective strategy that is as impactful and informative to the public.The strategy I have decided on is that Assange can inform the relevant authorities in a private manner if any organisations have demonstrated illegal activities, and only report on specific activities that are illegal. This will mean that the organisations that do have confidential information to protect will remain confidential. This strategy will also mean that the whistleblower will remain anonymous. This is a strategy similar to WikiLeaks, however it will mean that only the illegal actions are exposed and reported to the necessary authorities for them to announce to the general public. REFERENCES:Cox, T 2010, ‘Is WikiLeaks brave or unethical? ’, National Public Radio, 10 November 2010, viewed 21 September 2012. ; http://www. npr. org/2010/11/30/131699467/is-wikileaks-release-brave-or-unethical; DeFraia, D 2012, ‘WikiLeaks Timeline: key moments’, Global Post, 16 August 2012, viewed 21 September 2012. Farlex Inc 2012, Princeton University USA, viewed 22 September 2012. Lennon, R 2010, ‘Case Study of the WikiLeaks Whistleblower’, Dublin City University, viewed 21 September 2012. ; http://www. ruairi. info/ethics. pdf; WikiLeaks 2012, no source recorded, viewed 21 September 2012. ; http://wikileaks. org/;

Presentation Of Behaviorism And Social Learning Essay

Learning about how and why people and animals alike behave in a specific way has always been a topic of interest that spans even in the Olden Times, hence, Behaviorism came about.   It is a theory which takes learning as the result of the actions of the environment on the learner. ( Denis & Phillips, 2003, p.7 ).   Associated with this theory is the view of tabula rasa, where the mind has nothing and that all information our mind has is a result of the experiences we go through.   Under Behaviorism are the following types of learning: Classical Conditioning, which depicts the connection between stimulus and response. (Davis, 2002, p.166)   Imagine a new born baby who cried because it was slapped by the doctor on the buttocks. The slap on the buttocks was the stimulus, and crying was the response to that stimulus. Operant Conditioning deals more with the positive and negative outcomes of a response, simply put, positive and negative reinforcements.  Ã‚   For example: a child studies hard because every time that child gets high grades, a gift is given to that child.   The giving of the gift reinforces the child’s behavior to earn high grades for the long-term.   Another type of learning that falls under Behaviorism is the Social Learning Theory, which involves the observation of admirable things, which are thus, modeled or mirrored.   (Kafai, 2004, p.129). This learning theory can be summed up through these words: â€Å"Learning by Observation.† A child following the footsteps of an elder sibling who has been recognized due to excellent grades can be a good example of the Social Learning Theory in application.   The Self-Efficacy Theory, a theory that falls under the Social Learning Theory also plays an important role in psychology. It states that the person’s perception of what he or she can do or is capable of, makes that person choose actions that will pave the way for him/her reaching set goals.   Personality Development/Self-Confidence Books/Courses embody self-efficacy, as it is common knowledge that if you believe in yourself, more often than not, you succeed in a task. Behaviorism, I believe, can be used for self-understanding and self-improvement. References Davies, Martin. (2002). The Blackwell Companion to Social Work. Britain: Blackwell Publishing. Denis, Charles., & Phillips, Jonas F. Soltis. (2003). Perspectives on Learning.   New York: Teachers College Press. Kafai, Yasmin B. (2004). Embracing Diversity in the Learning Sciences. Yorkshire: Routledge.

Womens Economic Role In WWII essays

Women's Economic Role In WWII essays Coming only 21 years after the war to end all wars, World War II plunged the United States into yet another worldwide conflict. This brought significant changes to everyone's lives, especially those of American women. Until the 1940's, women usually got married at a young age. They did housework and took care of their children while their husbands went to work to support the family. In fact, during the depression, the federal government joined with local government, school boards, and private business to exclude married women from the work force (Woloch 301). All of this changed forever with the onset of World War II, which opened numerous opportunities for women. During the Depression years of the 1930's, many changes took place. Men were losing their jobs, and family life was severely stressed. "Middle class families had a sudden decline in status. In such families, wives often moved in to fill a power vacuum" (Woloch 285). "Contradictory pressures" were brought to bear upon women wage earners (Woloch 287). "Public attitudes urged them not to work, but economic circumstances both spurred wage labor and in some instances made jobs available" (Woloch 287). While there was significant job loss suffered by both men and women during these years, due to the "segregated occupational patterns" of women's jobs and the fact that "men did not seek 'women's work,'" women were "protected to an extent" by a division of labor within the work force (Woloch 287). While many women maintained jobs, employment in some cases was very difficult. Wages were low and working conditions were unpredictable with "layoffs or speed-ups" (Woloch 288). While "Fra nces Perkins sat as Secretary of Labor in Franklin Roosevelt's cabinet, massive male unemployment brought forth demands that married women be dismissed from jobs in order to spread the work" (Janeway x). At about this same time, the National Recovery Administration permitted lower minimum w...